More and more companies nowadays tend to use Facebook as a means of creating an online presence and promote their business than creating a website. This is a result of the global recession and the dissemination of social media, which provide such services for FREE! But is it the best solution when it comes to create an online presence and promote your business?
Here are some findings and useful piece of information someone has to go through when considering online presence and its benefits and costs.
Some of the many benefits of a stand-alone website are given in this section:
Unlimited possibilities for the amount and type of information you provide and the overall feel you want to portray. You can give your website the layout you want, using a CMS you can switch to another template instantly and benefit from all the available open source tools and applications on the web like e-commerce etc.
SEO related issues. SEO likes websites and websites are SEO friendly. You can apply search engine optimization techniques on a website using a domain name and website.
With SEO comes also Marketing! You can increase your visibility when being listed on popular search engines and transfer your potential visitors and finally your customers to your website.
Facebook has evolved over the years and now provides such services as page creation which is similar to a website, allowing for a great deal of customization using a number of tools. Some companies either go directly for a Facebook page or redirect their website to the Facebook page.
Just like Drink Responsibly holds for Drinking, the same holds for Backlinking! Be cautious when submitting your website. Here are some tips and strategies to avoid when promoting your website:
Do not use white color when submitting your website in other white background websites, just to cheat the owner of the other website you may have access to; Google does not like that kind of backlinks.
Avoid submitting to directories that don’t review submissions and let anyone in.
Avoid submitting to directories that have several Google ads disguised to look like their own content above the other links.
Don’t submit to sites that aren’t relevant to the focus of your site.
Avoid pages with links inside of frames (this will steal your traffic).
Don’t submit to blog networks and limit blog rolls.
Don’t submit to article networks (they post your article to multiple sites).
Don’t let anyone link to you from every page of their website (sitewide links).
Microsoft has finally decided to close the Windows Live Messenger service on March 15th 2013. From that date onwards, users will no longer be able to use it and will have to switch to Skype. The company, according to the BBC, sent an e-mail to service users, encouraging them to become familiar with Skype, which Microsoft acquired in October 2011, prior to shut down date. Last November, the company had already made known its intention to stop the service Windows Live Messenger, without specifying an exact date.
The key to create IE specific styling is called conditional stylesheet.
IE provides comment tags, supported all the way up to the current IE 8 to target specific versions, as well as greater-than/less-than stuff for targeting multiple versions at once.
Why use conditional stylesheets?
You got problems, they need fixin’
Keeps your code hack-free and valid
Keeps your main stylesheet clean
Perfectly acceptable technique, sanctioned by Microsoft
There are many ways QR codes can help your business. They can eliminate cluttered text on advertisements; instead of giving all pertinent details in an ad, draw a customer’s attention with something simple and include a QR code with a link to the rest of the information. Put a QR code on your business card with a link to your website. Use http://goo.gl/ to make a QR code that users can click on to “Like” your Facebook page. Bands can put QR codes on flyers for shows with links to download their music. Restaurant owners can put them in their windows with a link to their menu. Designers have even put QR codes on clothing! Continue reading “QR Codes: Sponsored by Smartphones”